Backed by 25 years of research & innovation

We've led the way in healthy aging science, pioneering discoveries in NAD+ with Niagen®..

  • 35+

    Human Clinical Studies

  • 2

    Nobel Prize Winners

  • 50+

    Patents

  • 400+

    Published Scientific Studies

  • 275+

    Global Research Collaborations

    • THE SCIENCE BEHIND NAD+

      Every cell in your body is fueled by NAD+

      Your 37.2 trillion cells are powered by NAD+, a vital coenzyme that fuels cellular energy and repair throughout your entire body. NAD+ levels naturally decline with age, lifestyle factors, and stressors. Replenishing NAD+ levels is essential for maintaining your cellular health, energy, and vitality.

      MEET OUR STAR SUPERNUTRIENT

      The #1 NAD+ booster1

      Discover Tru Niagen, a revolutionary supplement backed by decades of research and clinically proven to increase NAD+ up to 150% to help keep your cells performing at their best.

      Powered by Niagen®, our patented version of nicotinamide riboside, Tru Niagen is one of the most well-researched, efficient, and superior NAD+ precursors available, ensuring you get the best for your health.

      Backed by science. Formulated for you.

        Whole-body benefits

        From your daily routine to your most challenging goals, Tru Niagen powers your cellular health, helping you thrive at every age.

        • Healthy Aging1

          Boost NAD+ levels for energized, resilient cells, ready for repair at any time.

        • Brain1

          Support your hardworking brain cells with increased NAD+ and cellular energy.

        • Heart1§

          Support your heart cells with the essential care they need for cellular resilience.

        • Muscle 1

          Help fuel your muscle cells to support recovery and repair, every day.

        • Cellular Health1

          Support your 37.2 trillion cells with increased NAD+ for energy and repair.

        • Lifestyle Stress Management*‡

          Daily stressors deplete NAD+, accelerating aging. Replenish NAD+ to support your health.

          Backed by world-leading researchers

          "Niagen, ChromaDex’s patented nicotinamide riboside product, is one of the most well-studied, carefully controlled dietary supplements, and indeed, a gold standard in the industry."

          Roger Korn

          Nobel Prize Winner in Chemistry | Mrs. George A. Winzer Professor of Medicine, Stanford | ChromaDex Scientific Advisory Board Chairman

          • Roger Kornberg, PhD

            "Niagen, ChromaDex’s patented nicotinamide riboside product, is one of the most well-studied, carefully controlled dietary supplements, and indeed, a gold standard in the industry."

            Nobel Prize Winner in Chemistry | Mrs. George A. Winzer Professor of Medicine, Stanford | ChromaDex Scientific Advisory Board Chairman

          • Alfred E Mann

            "Disturbances in NAD coenzymes can leave tissues unable to repair themselves, generate energy, and perform their normal homeostatic functions. In many conditions of metabolic stress, the genes that convert NR to NAD are up-regulated, which provides unique value over all other NAD precursors."

            Family Foundation Chair in Diabetes and Cancer Metabolism at City of Hope National Medical Center | ChromaDex Chief Scientific Advisor

          • Rudolph Tanzi

            "With the clear preclinical benefits of NR observed in the brains of mice, I look forward to future clinical trial findings from testing in human subjects. In the meantime, the known ability of NR to enhance mitochondrial function and cellular energy makes it a top choice for my personal daily regimen."


            Kennedy Professor of Neurology, Harvard University | Director, Genetics and Aging Research Unit, Massachusetts General Hospital | ChromaDex Scientific Advisory Board Member

            Take it from our Truovix Believers